I’ve been toying around with Google Adsense Search on my other blogs and concluded that by using Google Search, a blog’s Google Adsense CTR could be greatly reduced by 1%, I’ve done some experiment for the past few months between February and April, and the blog that I experimented on has a drop of in CTR for that month which translate into a drop of earning in term of dollars, for your information, traffic to my blog increases every month.
The CTR went back normal again when I remove the Google Search Box, my best guess would be the possiblity a visitor exit my blog by searching something with the Google Search Box, where else if there is no Google Search Box, the visitors are much more likely to exit my blog my clicking on one of the external links. I’ll re-introduce the Google Search Box again in my other blog and will see how it performance again this coming month, hopefully my theory is right.
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{ 7 comments… read them below or add one }
Try using google coop custom search. It allows you search in your blog only and you can bundle it with your adsense account. You can see it working on my blog ;)
Reduce Google Adsense CTR by 1% !? My average CTR is barely 1%…
I’ll try it google coop too. Sounds good because it’s allowing adsense
well, it is worth trying out.hmm.. google coop…
yup, by 1%, Google Adsense T&C says i can’t reveal the actual number but i would say the CTR for my other blog is beyond average. possibly due to the fact that i blog about something that is not popular… unlike geckoandfly which is mostly about comp.
What % of money does google give you for google search?
Thats right.
Google custom search reduced my CTR also by a considerable amount, until I removed them altogether.