YPN Ads Placement Advice

Yahoo YPN posted their finding on how blog readers eye movement when it comes to reading the content, some what opposite from what Google Adsense team’s finding.

They suggest using vertical skyscrapers to the right of content follow by a rectangular box content advertisement. Unlike Google Adsense, the main placement for ads would be point 3, instead of the header section.

Each site is different, and each publisher has different goals,” Margaret notes. “Publishers should experiment with different placement, layouts, Reporting Categories and Ad Targeting combinations to achieve the best outcome.

I guess the biggest difference is if you are a first-time visitor to a site or a regular reader. First-time visitors have to scan everything for navigation, I would say that if you have lots of first time visitor, the above ads placement would work very well.

Source : ProBlogger

Tags: Ads Placement, Yahoo, YPN

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