Google Adsense Blended Ads

May 24, 2006 · Filed Under Contextual Advertising 
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The adsense team have just announce their latest default settings for adsense, seems like there is a change in color. The ads currently display the default Google color palette, Seaside (formerly known as Mother Earth). The updated default palette would be known as Open Air, a new palette containing the same set of colors, but without the blue border.

“While they haven’t crossed the ’evil line’, the ’blend the ads to do better’ drum they have been beating shows they know where the $$$ are and further blurs the line between ads and content.”

Its kind of weird but why didn’t they done this earlier? I still believe it would be best for Google to keep the default borders, and for the advertisers’ sake, do force every publisher to use the border. The reason being simple, alot of publisher tends to blend their ads so close to the contents that most of the readers mistaken as part of the content, not knowing it is some form of ads they are clicking on.

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