Google Adsense Blended Ads
The adsense team have just announce their latest default settings for adsense, seems like there is a change in color. The ads currently display the default Google color palette, Seaside (formerly known as Mother Earth). The updated default palette would be known as Open Air, a new palette containing the same set of colors, but without the blue border.
“While they haven’t crossed the ’evil line’, the ’blend the ads to do better’ drum they have been beating shows they know where the $$$ are and further blurs the line between ads and content.”
Its kind of weird but why didn’t they done this earlier? I still believe it would be best for Google to keep the default borders, and for the advertisers’ sake, do force every publisher to use the border. The reason being simple, alot of publisher tends to blend their ads so close to the contents that most of the readers mistaken as part of the content, not knowing it is some form of ads they are clicking on.
Google Adsense Video Ads in Flash .FLV
Google latest offering from adsense would be video ads. According to sources online, advertiser are allowed to buy the slot for diplaying ads on CPC or CPM basis, depending on their targeting keywords and marketing requirements.
“In the coming days, we will be adding click-to-play video ads to the line-up of text, Flash and image ad formats currently supported by the Google content network. At launch, video ads will be available to AdWords advertisers in the US, Canada and Japan – but we plan to roll them out to other regions shortly.”
There is no official announcement from the Adsense team yet, but rumours had it that it will be release in a matter of weeks.
