Steve Jobs and the iPod Marketing Strategy
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I bet you must have read about the short life span an ipod has compare with your other Japanese gadgets. My own ipod just gave me the mexican wave goodbye and refuses to boot up after one year. Well, I have to admit that the ipod is the best deign gadget in the world, in term of marketing and technology wise.
What would you do with your dead ipod? Throw it? be a doctor and explore its internal organs? or simple put it aside? Krikville has an interesting article on “What to do with a dead ipod”.
Now, according to him, you can convert it into an external hard disk, which is not what it is meant to be in the first place. Steve Jobs the CEO for Apple is a genius, no I am not saying that he design the ipod for dual purpose, what makes him a marketing guru is that he manage to convince the world that ipod has the cool factor, like smoking cigarates, then build a lousy no quality ipod that can only last for a year or two provided you use it everyday. Like cigarates again, what do you do after finish puffing it? You’ll take another bite. Yes, that is what Steve Jobs wants you to do, you will always want the cool factor and when the ipod dies, you’ll get another ipod because you want the cool factor and if you happen to purchase music from itune, ipod is the only player available.
On the other hand, the Japanese build better and inferior products, products that can last for years and years. Products that will withstand almost every accident. These products are not call quality products, its known as Over Engineered products.
Over Engineered products won’t generate any good money for your company, imagine an ipod that last for 10 years, or your car that won’t break down for 20 years. These big companies would go kaput! Remember, Success lies in innovation and survival lies in not building over engineered products.
Tags: Apple, iPod, Over Engineered, Steve Jobs
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jbelkin
July 1st, 2006Don’ know what you’re doing with your ipods but the 5 in our family all work fine. My 1G – the oldest – 4 years old only has about 2 hours of battery life on it so you can’t take it too far but 2 hours after 4 years is not bad … others all work fine.
kbui
July 2nd, 2006Innovation is a moving target. This apply so dead on with iPod. Apple must innovate, especially for the iPod, because this is a “moving target” market.
Sony, on the other hand, do not get it. It feels like they still live in the ’80s.
Their product, such as the “Bean” mp3 player, is a typical example. It’s the
user experience from the hardware to the software and the interface to use it.
Apple has the user experience pat down. And they do get it. From iTunes to iPod,
the one-click music download, the auto-syncing between hardware/software, and not to mention the design/coolness factor. If another company can achieve all of the above, Apple has already “been there/done that”. And they have the market share to prove it.
Drew
July 2nd, 2006I’ve heard Apple will fix or replace it for about $75 if it’s out of warranty, if you’ve still got a receipt. I wouldn’t know though mine is three years old and works fine.