Comments on: Steve Jobs and the iPod Marketing Strategy http://www.geckoandfly.com/2006/07/01/steve-jobs-and-the-ipod-marketing-strategy/ Blogger Templates, Make Money Online Sat, 21 Nov 2009 02:53:56 +0800 http://wordpress.org/?v=2.8.5 hourly 1 By: Drew http://www.geckoandfly.com/2006/07/01/steve-jobs-and-the-ipod-marketing-strategy/#comment-427 Drew Mon, 03 Jul 2006 00:43:44 +0000 http://www.geckoandfly.com/2006/07/01/steve-jobs-and-the-ipod-marketing-strategy/#comment-427 I've heard Apple will fix or replace it for about $75 if it's out of warranty, if you've still got a receipt. I wouldn't know though mine is three years old and works fine. I’ve heard Apple will fix or replace it for about $75 if it’s out of warranty, if you’ve still got a receipt. I wouldn’t know though mine is three years old and works fine.

]]> By: kbui http://www.geckoandfly.com/2006/07/01/steve-jobs-and-the-ipod-marketing-strategy/#comment-423 kbui Sun, 02 Jul 2006 07:03:49 +0000 http://www.geckoandfly.com/2006/07/01/steve-jobs-and-the-ipod-marketing-strategy/#comment-423 Innovation is a moving target. This apply so dead on with iPod. Apple must innovate, especially for the iPod, because this is a "moving target" market. Sony, on the other hand, do not get it. It feels like they still live in the '80s. Their product, such as the "Bean" mp3 player, is a typical example. It's the user experience from the hardware to the software and the interface to use it. Apple has the user experience pat down. And they do get it. From iTunes to iPod, the one-click music download, the auto-syncing between hardware/software, and not to mention the design/coolness factor. If another company can achieve all of the above, Apple has already "been there/done that". And they have the market share to prove it. Innovation is a moving target. This apply so dead on with iPod. Apple must innovate, especially for the iPod, because this is a “moving target” market.

Sony, on the other hand, do not get it. It feels like they still live in the ’80s.
Their product, such as the “Bean” mp3 player, is a typical example. It’s the
user experience from the hardware to the software and the interface to use it.

Apple has the user experience pat down. And they do get it. From iTunes to iPod,
the one-click music download, the auto-syncing between hardware/software, and not to mention the design/coolness factor. If another company can achieve all of the above, Apple has already “been there/done that”. And they have the market share to prove it.

]]> By: jbelkin http://www.geckoandfly.com/2006/07/01/steve-jobs-and-the-ipod-marketing-strategy/#comment-421 jbelkin Sun, 02 Jul 2006 04:38:04 +0000 http://www.geckoandfly.com/2006/07/01/steve-jobs-and-the-ipod-marketing-strategy/#comment-421 Don' know what you're doing with your ipods but the 5 in our family all work fine. My 1G - the oldest - 4 years old only has about 2 hours of battery life on it so you can't take it too far but 2 hours after 4 years is not bad ... others all work fine. Don’ know what you’re doing with your ipods but the 5 in our family all work fine. My 1G – the oldest – 4 years old only has about 2 hours of battery life on it so you can’t take it too far but 2 hours after 4 years is not bad … others all work fine.

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