史蒂夫工作和iPod營銷戰略

2006年7月1日 · 歸檔下 Sci和技術

我打賭您一定聞悉ipod有和您的其他日本小配件相比的短命間距。 我自己的ipod給了我墨西哥波浪再見并且拒绝在一年以後解雇。 很好，我必須承認ipod最佳俯就小配件在世界上，用行銷和技術的期限明智。

您會做什麼與您死的ipod ？ 投擲它？ 是醫生并且探索它的內臟？ 或把放到一邊它的簡單？ Krikville有一篇有趣的文章 「要做什麼與一死的ipod」.

ipod蘋果nano

現在，根據他，您能轉換它成一個外在硬盤，不是什麼它被認為是在冠軍。 史蒂夫工作CEO為蘋果計算機公司是天才，沒有我不說他設計ipod為雙用，什麼做營銷宗師是的他他設法說服世界ipod有涼快的因素，像 抽煙的cigarates然後修造糟糕可能一兩年只持續提供您用途它每天的沒有質量ipod。 像cigarates再，您在結束以後做什麼喘氣它？ 您將採取另一叮咬。 是，那是什麼史蒂夫工作要您做，您總將想要涼快的因素，并且，當ipod死，您將得到另一ipod，因為您想要涼快的因素，并且，如果您偶然購買音樂從itune， ipod是唯一的球員可利用。

另一方面，日本修造更好和下等能的產品、產品多年來持續和幾年。 將承受幾乎每次事故的產品。 These products are not call quality products, its known as Over Engineered products.

Over Engineered products won’t generate any good money for your company, imagine an ipod that last for 10 years, or your car that won’t break down for 20 years. These big companies would go kaput! Remember, Success lies in innovation and survival lies in not building over engineered products.

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Comments


  1. jbelkin

    July 1st, 2006
    1

    Don’ know what you’re doing with your ipods but the 5 in our family all work fine. My 1G - the oldest - 4 years old only has about 2 hours of battery life on it so you can’t take it too far but 2 hours after 4 years is not bad … others all work fine.


  2. kbui

    July 2nd, 2006
    2

    Innovation is a moving target. This apply so dead on with iPod. Apple must innovate, especially for the iPod, because this is a “moving target” market.

    Sony, on the other hand, do not get it. It feels like they still live in the ’80s.
    Their product, such as the “Bean” mp3 player, is a typical example. It’s the
    user experience from the hardware to the software and the interface to use it.

    Apple has the user experience pat down. And they do get it. From iTunes to iPod,
    the one-click music download, the auto-syncing between hardware/software, and not to mention the design/coolness factor. If another company can achieve all of the above, Apple has already “been there/done that”. And they have the market share to prove it.


  3. Drew

    July 2nd, 2006
    3

    I’ve heard Apple will fix or replace it for about $75 if it’s out of warranty, if you’ve still got a receipt. I wouldn’t know though mine is three years old and works fine.

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