Apple To Announce iTunes Movie Rentals

July 18, 2006 · Filed Under Sci and Tech

Another three weeks before the Apple’s Worldwide Developers Conference kicks off, and it is widely believed that CEO steve Jobs will use the keynote to address some Apple issues - his retirement. Okay, maybe it might be true since Bill Gates is retiring also, now the real issue is the debut of movie rentals through the iTunes Music Store.

Personally I love the idea, imagine able to rent movies for a limited time, certain movies are worth collecting while others simply belongs in the rubbish bin after watching it once. Apple is said to have ironed out agreements with Walt Disney, Universal Studios, Paramount Pictures, and Warner Bros., and is currently in talks with other major movie studios as well. The problem with this big movie studio is the non-tech savvy CEO, still doing things the old ways.

The system works by stamping a deadline/limited views for every movie downloaded from the online store, after a few round of watching, the movie might stop playing - What to do? Makes me wonder if we back date our computer date, will it works?

Technorati Tags: Apple, iTunes Movies, Steve Jobs