Steve Jobs and the iPod Marketing Strategy
I bet you must have read about the short life span an ipod has compare with your other Japanese gadgets. My own ipod just gave me the mexican wave goodbye and refuses to boot up after one year. Well, I have to admit that the ipod is the best deign gadget in the world, in term of marketing and technology wise.
What would you do with your dead ipod? Throw it? be a doctor and explore its internal organs? or simple put it aside? Krikville has an interesting article on “What to do with a dead ipod”.
Now, according to him, you can convert it into an external hard disk, which is not what it is meant to be in the first place. Steve Jobs the CEO for Apple is a genius, no I am not saying that he design the ipod for dual purpose, what makes him a marketing guru is that he manage to convince the world that ipod has the cool factor, like smoking cigarates, then build a lousy no quality ipod that can only last for a year or two provided you use it everyday. Like cigarates again, what do you do after finish puffing it? You’ll take another bite. Yes, that is what Steve Jobs wants you to do, you will always want the cool factor and when the ipod dies, you’ll get another ipod because you want the cool factor and if you happen to purchase music from itune, ipod is the only player available.
On the other hand, the Japanese build better and inferior products, products that can last for years and years. Products that will withstand almost every accident. These products are not call quality products, its known as Over Engineered products.
Over Engineered products won’t generate any good money for your company, imagine an ipod that last for 10 years, or your car that won’t break down for 20 years. These big companies would go kaput! Remember, Success lies in innovation and survival lies in not building over engineered products.
Google Pages Now supports AdSense!
Google Pages is what Geocities is to Yahoo, the best part about Pages by Google is that there are no ads. Meaning to say you’re free to create your own layout minus those annonying ads.
We’re happy to let you know that Google Page Creator is now compatible with AdSense. Please feel free to add the AdSense code to your Page Creator web pages. If you don’t know how to implement the AdSense code with Google Page Creator. – Adsense Team
Do you know what does this means? Yeah baby, you’re right. It means good news for spammers. I believe that soon almost every spam site will point to the free Google Pages.
For your information, Pages is a What You See Is What You get type of web creating tool for those that are not tech savvy. Its simple and easy to use, unlike other free hosting for example Geocities that has ads display on the pages, Pages from Google has non. Its good for hosting your portfolio, of course it has bandwidth limits, so if you are thinking of hosting your mp3 and pirated videos in zip format, chances are you’ll exceed your bandwidth within hours. Cheers.
