What is the Song in the new Apple MacBook Air Ads or Commercial

Apple is no doubt the king of marketing, every detail are carefully articulated to capture the attention of the audience. I may not the biggest Apple fan out there due to its closed source system, but I do admire their marketing skills.

You’ve got to admit that the song used in Apple MacBook Air commerical is catchy, right? The title of the song is New Soul by Yael Naim. I am not into distributing or promoting pirated mp3s, please don’t ask where to download it for free. iTunes is selling it for a small sum of fee.

Below is the original Music video for the song ‘New Soul’, by French-Israeli singer and songwriter Yael Naim, from her 2007 self-titled album. The song was featured on MacBook Air 2008 commercial.

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Comments

  1. Rob O.

    on March 28th, 2008
    1

    If nothing else, you certainly do have to admire the Apple marketing gurus for their ability to ferret out these kind of fun, funky, catchy tunes to accompany their ads.

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