Microsoft to reward Live Search shoppers with cash
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This just came in and it is rather interesting.
Microsoft said Wednesday it will reward US Live Search shoppers with cash for purchases, essentially trying to buy market share it tried to win with its failed bid to take over Yahoo. Under the Live Search “cashback” programs, shoppers using Microsoft’s Internet search service will have percentages of purchases refunded. Rebate money comes from fees merchants agree to pay Microsoft if Live Search online ads result in sales.
I’m not a SEO expert, not even close and based from my experience with go.com (anyone remembers Go.com? the search engine that rewards you for every search.) I can assure you this rewarding program of Microsoft is bound to fail. This is not a reward program, as much as the name says it, this appears to be a hand-out programme and nothing comes out from a hand-out. On the other hand, some critics appear to be somewhat optimistic about this program.
“I believe it will evolve into something much more dangerous to Google over time,” Enderle told AFP. “Long term, I genuinely believe this will create a price war. Up up to the present moment, Google has been taking swipes at Microsoft. Now, Microsoft can take a swipe at Google.”
Microsoft is bankrupt of ideas; I would suggest other alternatives such as a customizable search like what Google is offering in their Adsense program.
Tags: Cash, Live Search, Microsoft, RewardWe Recommend
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