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Click Fraud at 2%

December 11, 2006 · Filed Under Contextual Advertising · 1 Comment 

google click fraud serious %

Google says the click-fraud rate for their ads is 2% of invalid clicks. Should I believe them? I hope this is true, Google Adsense is a great source of income for many bloggers and for those that practice click fraud - please stop!

Paid Blogging or Review Could Harm Your Search Engine Ranking

November 22, 2006 · Filed Under Contextual Advertising · 1 Comment 

Review Could Harm Your Search Engine Ranking

Digital Inspiration has an interesting article on programs like Review Me and Pay-Per-Post. Programs like Review Me and Pay-Per-Post works by giving you a small amount of money requiring you to write a post about certain product by acting as the middle man. Profit are shared, 50-50. From what I’ve read, some reviews could fetch as much as USD100 per post.

Matt Cutts has given strong hints that participating in controversial programs like ReviewMe or PayPerPost, that pay bloggers for writing about advertiser’s product or services, may jeopardize the search engine rankings of your blog. - DI

My advise is, don’t sign up for such programs. No because of the possibility drop in search engine ranking but the idea of indirectly feeding your readers with unwanted advertisement/spam.

Images Alongside Google Adsense

November 15, 2006 · Filed Under Contextual Advertising · Comment 

I’ve been toying around with the idea of using Adsense Beautifier for quite sometime now, the whole thing looks so risky. I’ve seen a few well known bloggers using it for their blog, a very good example would be, Copyblogger (check out the ads after the article). I got a reply from the Google Adsense team about the plugin and this is what they have to say:

To be specific, we ask that publishers not place misleading images near Google ads or use images that appear to be directly associated with the advertisers and their offerings. The use of such images may confuse users or draw undue attention to the ads and result in unintentional clicks.

I guess copyblogger got it right, the images beside the ads at each post are irrelevant and it comes with a dotted border, but then Darren Rowse, a very well know blogger in the blogging world applied the same technique - images beside/above google ads, unlike Copyblogger, the ads in Darren’s blogs are relevant to the ads Google Adsense is displaying, with no border between the ads and images, this has been going on for almost a year or perhaps more.

It doesn’t affect me if they got a higher CTR but I’m just wondering if Darren Rowse can do it, why not others? Why not me? Why not the many other bloggers? Some examples of Darren’s blogs with images alongside adsense:

PDAs
Music Phone Review
Printers
Laptops

I hope Darren is not mad, I have much respect for him. His main blog - Problogger is a must read for all problogger wannabe. The content is great and his step by step guide on how to maximize earnings legally without breaking adsense TOS are beyond words.

I still couldn’t find the answer in Google Adsense official forum and don’t think I am able to find it anywhere else. What can I say, it is better to be safe than sorry and slow and steady win the race.

Is Adsense Beautifier Wordpress Plugin Legal?

November 9, 2006 · Filed Under Contextual Advertising · 1 Comment 

is adsense beautifier legal get ban by google adsense

Supriyadisw release this cool plugin called adsense beautifier, according to him, images adjacent to ads can help increase click through rate (CTR).

I’ve yet to try it out and don’t plan to do so in the near future, unless Darren Rowse is using it. Does it works? Just wondering… Below is a screenshot of MFA (made for adsense) website that put this adsense loop hole to good use. Remind me of my previous post - Wrapping Sexy Images Around Google Adsense.

image beside adsense increase ctr

Google Print Ads

November 6, 2006 · Filed Under Contextual Advertising · Comment 

Google Print Ads

Google Adword print ad program is available to all publisher from today onwards. Google has 28 magazine ad space up for grab, I’m not so sure how it works but I like the whole idea, just imagine that a Korea or Japanese company selling samurai sword wants to penetrate the American market, advertising in those magazine won’t be a problem now.

Well I can see a huge Future for Google Adwords system, possibly everything that is readable has an advertorial on it. Imagine your T shirt with ads. Are we there yet?

Google … is rolling out its most ambitious print advertising initiative yet, an online marketplace that will let advertisers place bids on space in more than 50 major newspapers across the U.S. The search giant will launch an alpha test of Google Print Ads this week.

more images and information at InsideGoogle

Make Money Online With Performancing Partners

October 18, 2006 · Filed Under Contextual Advertising · 1 Comment 

Performancing Partners make money online

If you’ve got no luck in Google Adsense, then you should try the new kid on the block - Performancing. Nobody can tell if it is going to be a success or a total failure. With so many well known bloggers supporting it, I believe it will be the next big thing after TextLinkAds follow by Google Adsense of course. Anyway, some of the attractive feature that performancing offer is:

    1. You take home 5% of income generated by any publisher or advertiser you refer to them indefinitely.
    2. You take 70% of the revenue and Performancing taking 30%
    3. There’s no minimum amount earned before you’ll be paid.

Isn’t that cool? TextLinkAds and Google Adsense have to fine tune their system now. Join now, its free. What are you waiting for? Joing Performancing Partners now as a publisher and start making money online.

Google Adsense is the future

October 15, 2006 · Filed Under Contextual Advertising · 1 Comment 

Small Companies & Google Adsense is the future

Markus Frind is a local Vancouverite, Canadian. His free online dating site turn the whole world upside down, working alone at home, his one man show company plentyoffish.com has 500million page views per month and is making well over USD10,000 per day. Just imagine that, a one man show running a multi million dollar site. He did posted a picture of him holding two months worth of Google Adsense earning, which is kind of weird because didn’t Google said no showing off your check and earnings?

I sometimes wonder if i’m crazy for not going paid, and passing up 100’s of millions a year in revenue. But i created this site to change the world, and make money at the same time. I may not make $20 million a month like the other sites my size but google pays me good money :) My effective CPM (under $1.00) may be very very low, but when you have a site this huge it really ads up. - by Markus Frind CEO of Plentyoffish.com

I notice something about all these site that manage to break the USD10,000 mark, they have something in common - ugly. No doubt about that, come to think of it, their website is really an eyesore and I couldn’t agree more with what seroundtable wrote - visitors tend to click on the ads because they are desperate to get out of the site and thus the best exit route would be thru the ads itself. I couldn’t agree more with that.

Check out his blog - The Paradigm Shift

Wrapping Sexy Images Around Google Adsense

October 15, 2006 · Filed Under Contextual Advertising · 6 Comments 

Google Adsense allows publisher the freedom to put images around adsense ads on an especific blog. According to the adsense team it was ok to use it provided that it was within our moral judgement. Kind of abstract right? This is what the Google Adsense team has to say:

You’re welcome to place images near the Google ads on your site. However, we ask that publishers not place misleading images near Google ads or use images that appear to be directly associated with the advertisers and their offerings. Such images may draw undue attention to the ads and prompt unintentional user clicks, thereby artificially inflating advertiser costs. As you may know, drawing undue attention to ads is in violation of our program policies, so we’re unable to approve the placement of all images next to Google ads.


Google Adsense Sexy Images
image source: Rojak

Wrapping Sexy Images Around Google Adsense
image source: Problogger

I wonder if these publisher ever thought of the consequences, its kind of like cheating as we all know these sexy images really do attract visitors. Breaking adsense simple rules is not even worth the risk, I guess these publisher don’t think long term. They are simply impatient.

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