Remove and Insert Metadata Keywords into Jpeg Images for Search Engine

January 18, 2009 · Filed Under How To and Online Tutorials · 2 Comments 
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Will the metadata keywords in gif, jpeg and jpg, png images influence how search engine index our images? Apparently, the question of the relevance of the metadata embedded within the image for search engine relevance and ranking is a hotly debated topic within the SEO experts.

Last week, I’ve decided to carry out my own research, I embedded a ’secret’ keyword into all the metadata section of an image and uploaded it to my blog and his the publish button. Please note that prior to the test, I carried out a search for that ’secret’ keyword and the results returned by Google is zero. Weeks went by and the result for that particular keyword is still zero, I google for the post and discovered that Google crawled the post last week.

Remove and Insert Metadata Keywords into Jpeg Images for Search Engine

Conclusion? Metadata does not influence or determine the ranking of your image.

Insert Metadata Keywords Into Image

Most image editing software can perform the basic task of inserting exif metadata keywords into jpeg, png, gif and more. Photoshop is one of them.

Remove and Insert Metadata Keywords into Jpeg Images for Search Engine

To insert metadata into images in photoshop, go to ‘file’ then ‘file info’. A dialog box will appear and key in the relevant metadata keywords.

Remove Metadata Keywords

Since metadata keywords do not influence your image ranking in search engine, the next logical step is to remove them. This enables you to reduce around 10 – 30kb off from your image, depending on a number of factors. Multiple these with the thousands of images in your server, you could possibly save lots of bandwidth and money by removing them, not to mention the smaller file size allows your blog to load faster.

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Try Stripper, its a batch metadata remover for jpg and png. Just drag and drop the file or folder into the dialog box and everything is automatic. Download Stripper, freeware.

Image Metadata Management Software

kalimages_metadata_image_management_software

If you’re looking for a metadata management software for all of your images, Kalimages is the answer, it is an innovative IPTC and XMP retrieval and editing software for image files allowing to catalog metadata into an integrated database to rapidly review, index, identify and view photos.

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