Creative Zen Stone
The Creative Zen Stone is going head to head with Apple ipod shuffle, unlike other competitors, Creative is using the “Blue Ocean Strategy” by simply creating a new market. How? Simple, by offering the Zen Stone at half the price of Shuffle.
Nothing much to shout about in term of features, they’re more or less what ipod shuffle is offering, I guess with a price tag of 40 EURO, this gadget would likely be a hit - not as a gift or primary audio devide but as an alternative portable device, for fear of being rob or losing it. It is so darn cheap that you won’t mind getting a second one and break it apart. Much like the Nintendo Wii, by simply not competing with the bigger brother.
Tags: Creative Zen Stone, iPod Shuffle, Nintendo Wii, Zen Stone
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