David Mackenzie Ogilvy was an advertising executive. He is widely hailed as “The Father of Advertising. In 1962, Time called him “the most sought-after wizard in today’s advertising industry.” With such a reputation, his advise on advertising is profound and much sought after be it online advertising or traditional media, the rules is the same.
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His tips can be applied in almost every marketing and advertisement industry, especially those in direct selling network marketing or multi-level marketing. Without further ado, here are his top 10 tips from David Ogilvy on how to be a great salesperson in any direct selling companies or business such as Amway or Herbalife.
Perhaps the most important thing of all is the avoid standardisation in your sales talk. If you find yourself one fine day saying the same thing to a bishop and a trapezist, you are done for. – David Ogilvy
Find out all you can about your prospects before you call on them; their general living conditions, wealth, profession, hobbies, friends, and so on.Every hour spent in this kind of research will help you impress your prospect. – David Ogilvy
Study the best time of day for calling; between twelve and two pm you not be welcome, whereas a call at an unorthodox time of day – after supper in the summer, for instance – will often succeed. – David Ogilvy
Psychology And Advertising
Little Timmy learns about persuasion in advertising. Assignment for Applied Psychology. Written and designed by Lori Benoy and Sole Lander. Animation and Sound design by Mathew Desanctis. Created for educational purposed only. No Timmy’s were harmed in the making of this video