David Mackenzie Ogilvy was an advertising executive. He is widely hailed as “The Father of Advertising. In 1962, Time called him “the most sought-after wizard in today’s advertising industry.” With such a reputation, his advice on advertising is profound and much sought after be it online advertising or traditional media, the rules are the same.
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His tips can be applied in almost every marketing and advertising industry, especially those in direct selling network marketing or multi-level marketing. Without further ado, here are his top 10 tips from David Ogilvy on how to be a great salesperson in any direct selling companies or business such as Amway or Herbalife.
Quality of salesmanship involves energy, time and knowledge of the product.
The more prospects you talk to, the more sales you expose yourself to, the more orders you will get. But never mistake a quantity of calls for quality of salesmanship.
When the prospect tries to bring the interview to a close, go gracefully. It can only hurt you to be kicked out. – David Ogilvy
Perhaps the most important thing of all is the avoid standardisation in your sales talk. If you find yourself one fine day saying the same thing to a bishop and a trapezist, you are done for.
The more she talks the better, and if you can make her laugh you are several points up.
The worst fault a salesman can commit is to be a bore.
Find out all you can about your prospects before you call on them; their general living conditions, wealth, profession, hobbies, friends, and so on.Every hour spent in this kind of research will help you impress your prospect.
Study the methods of your competitors and do the exact opposite.
Study the best time of day for calling; between twelve and two pm you not be welcome, whereas a call at an unorthodox time of day – after supper in the summer, for instance – will often succeed.
Tell the person who opens the door frankly and briefly what you have come for; it will get her on your side. Never on any account get in on false pretences.
Psychology And Advertising
Little Timmy learns about persuasion in advertising. Assignment for Applied Psychology. Written and designed by Lori Benoy and Sole Lander. Animation and Sound design by Mathew Desanctis. Created for educational purposed only. No Timmy’s were harmed in the making of this video
